The Novels of David Nobbs

The Return of Reginald Perrin (1977)

Reggie soon reveals his real identity to Elizabeth (who knew it all along). After various tribulations including a time working with pigs, Reggie opens a shop, called Grot, which proudly announces that everything sold in it is useless. To Reggie’s astonishment, the thing becomes a huge success, with strings of Grot shops throughout Europe. He tries to destroy the monster that he has created, but monsters are not easily destroyed.